In Maize Research Institute two-day training entitled „Introduction to the basics of communication and dissemination“ was held. Researchers from Maize Research Institute who attended learned more about key points in Management of communication and dissemination on Horizon Europe projects.
The first day of the training was dedicated learning about key components for a better understanding of marketing and public relations in the digital environment, principles of marketing, digital and inbound marketing, Social Media Marketing (SMM), digital marketing terminology, creation and management of campaigns. Part of the training included topics such as advertising and dissemination, communication, the differences between marketing, public relations and branding. Attendees learned how to create and edit the content for the web, publish and manage useful, usable content and how to optimize Social Media accounts.
On the second day of the training the topics were Introduction to WP activities, practical examples and case studies. Participants were given guidance in setting up technical prerequisites for managing C&D&E on Horizon Europe projects, work packages and Key Performance Indicators (KPIs). The second part of the training was dedicated how to create and prepare Content Strategy, an Editorial Posting Plan for a website and social networks and content for a website.
End of training sessions was followed by Q&A.
